This was explained in the " A Message From Your Feline Overlords " journal, and the site was covered in Manditory Cat Education and Trivia.
UNIVERSAL IVIPID DEVIANTART FREE
The cats needed a specific amount of Deviations submitted to the Free Fella category. On April 1st, 2012, as an April Fools joke, there was an invasion of Cats that had invaded the deviantART HQ, tied and Staff up in the closet and captured Fella. #Fella then used their mascot to advertise deviantART's 9th birthday and several other events, including the going-on's at #CommunityRelations and #HQ. This is probably due to the fact that group features were not well enough developed, as suggested by their second journal titled "L" where Deviants were experiencing bugs and didn't understand much. Although the group is more than ten years old, there is no record of journals until around 2009, starting with news of the Staff World Tour, and a link to #HQ for more information. Later that year, on December 6th 2001 the group #Fella was created and was used to host images and Deviations related to the mascot, and not only that, but helpful advice for a smooth ride to the site. Fella was created on April 20th, 2001 by ` Switched who uploaded an animated Deviation that was submitted to a mascot contest and later won.
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